Xbox
Orchestrating Microsoft’s gaming launch into Asia
HOW
Developed and launched Xbox across Asia:
Developed and launched Microsoft’s gaming console across 6 Asian markets – Korea, China, India, Taiwan, Hong Kong, Singapore
Oversaw regional marketing: advertising, PR, CRM, product pricing, partnerships
Launched on-line services and co-negotiated localized content partnerships
Built positive corporate profile:
Microsoft spokesperson appearing on Bloomberg, CNBC, Reuters, Wall Street Journal, Dow Jones
Microsoft spokesperson appearing at tradeshows - E3 Expo (LA), Tokyo Games Show
RESULTS:
P&L
Put Xbox on the Asia map and community
Exceeded annual sales targets
Delivered incremental revenue from online service, Xbox Live
Network:
- Built industry ecosystem & network – establishing partnership deals with Samsung, adidas, NBA, StarTV