About Andres Vejarano

Founder, Cali17

I’m a marketing and communications leader working in the field of organisational purpose, business sustainability, stakeholder engagement and reputation management.

I've worked for and consulted to innovative market leaders in the technology, telecommunications, consumer, retail, property and gaming sectors. I've led regional and domestic markets for international communications consultancies Edelman and Interpublic Group, providing counsel to clients such as Tencent, Starbucks, P&G, J&J, Ikea, and Intercontinental Hotel Group, and held senior marketing roles at Microsoft, Unilever and Sony.

Over this time, I’ve advanced inclusive work cultures, transformed business groups, delivered profitable growth, opened new business and digital revenue streams, launched new products and online services, and developed award-winning brand campaigns.

As founder of Cali17, I help leaders and organisations embed purpose & sustainability into strategy, marketing and communications. I specialise in C-suite advisory, corporate & brand reputation, sustainability management, digital & social media outreach, stakeholder mapping & engagement.

My counsel is grounded in the belief that business today, can take the bold strategic and operational steps, to be a more equitable and sustainable enterprise for their people, society and the planet.

“... a leader, a marketer and a problem solver. Unlike others he looks for simple yet elegant ways to communicate and engage audiences, building campaigns and programs that deliver real impact… highly recommend him and look forward to a time we get to collaborate again.”

— Carlos Horn, Accenture Interactive, Managing Director

"Smart strategist and exceptionally savvy. Great in-house and agency track record. A pleasure to work with."

— Alan VanderMolen, SC Johnson, Chief Communications Officer

"He lead his team to go above and beyond creating a well-constructed and brilliantly executed integrated marketing strategy, creating brand exposure and traction across several APAC markets."

— Michelle Cronin, EY, Brand & Marketing Leader, APAC

"He is extremely skilful at identifying what needs to be done, building that path to success… he is particularly good at ensuring his clients are at the forefront of the next big thing in consumer engagement and as importantly ensures his clients pivot away when platforms or engagement techniques start to lose relevancy."

— Mel Tyndale-Biscoe, Johnson & Johnson, Senior Director Communications & Public Affairs, APAC

"Worked for me at Edelman… He is terrific. Unlike so many PR and comms people he is a proper marketeer and so his advice and the programmes he oversees are all about results not fluff."

— David Brain, Co-Founder Stickybeak, Board at Enero

“Over the last ten years I’ve recommended him to many happy clients. He’s one of the most innovative and authentic marketers in the region and he’s personally fascinating and fun.”

— Alannah Hall-Smith, Disney Parks Experiences & Consumer Products, Senior Global VP, Communications & Public Affairs

“... under his leadership continuously shifted to embrace the rapidly changing landscape bringing innovative approaches to the world of PR and Influencer Marketing.”

— Belen Carazo, P&G, Senior Director, Communications, APAC & MEA

"… an outstanding business partner … understood the complexity of Greater China region, and engaged us proactively to find win-win solutions."

— Diana Mao, InterContinental Group, VP, Corporate Affairs