DeVries Global (IPG)
The turnaround of an under-performing regional communications agency into an award winning social & digital-first content consultancy
HOW
Enhanced Client Value Proposition:
Overhauled & innovated the consultancy’s service offer, integrating SEO, data analytics, digital content, s-commerce
Set up two centres of innovation excellence (Singapore, Shanghai) to drive trial, testing and innovation with clients
Opened new categories:
Added consumer healthcare clients and revenue, identifying & attracting new specialist talent
Developed a unique solution offer, winning new healthcare clients
Talent optimized:
Introduced talent mapping to manage retention of high performers
Launched DVGU (university) training program
Launched talent mobility exchange program – DVG Adventurers
RESULTS
P&L:
Turned around agency in 4 years into one of the most profitable IPG agencies in the region
Delivered consecutive YoY revenue growth (+30%)
Network:
- Client growth & new wins including: P&G, J&J, Heineken, SKII, Audi, New Balance, Tesla, Tencent, InterContinental Hotels, Bristol Myers Squibb
Awards:
- PRovoke’s 2019 Top 5 APAC Consumer Consultancy & Top 5 Healthcare Consultancy