DeVries Global (IPG)

The turnaround of an under-performing regional communications agency into an award winning social & digital-first content consultancy


HOW

Enhanced Client Value Proposition:

  • Overhauled & innovated the consultancy’s service offer, integrating SEO, data analytics, digital content, s-commerce

  • Set up two centres of innovation excellence (Singapore, Shanghai) to drive trial, testing and innovation with clients

Opened new categories:

  • Added consumer healthcare clients and revenue, identifying & attracting new specialist talent

  • Developed a unique solution offer, winning new healthcare clients

Talent optimized:

  • Introduced talent mapping to manage retention of high performers

  • Launched DVGU (university) training program

  • Launched talent mobility exchange program – DVG Adventurers

RESULTS

P&L:

  • Turned around agency in 4 years into one of the most profitable IPG agencies in the region

  • Delivered consecutive YoY revenue growth (+30%)

Network:

  • Client growth & new wins including: P&G, J&J, Heineken, SKII, Audi, New Balance, Tesla, Tencent, InterContinental Hotels, Bristol Myers Squibb

Awards:

  • PRovoke’s 2019 Top 5 APAC Consumer Consultancy & Top 5 Healthcare Consultancy