HOW

Launched and managed an iconic market leading brand:

• Built PlayStation’s brand awareness through impactful advertising, CRM, sponsorship and promotional programs

Advertising creative, media planning & buying:

• Managed advertising, PR and promotions agencies overseeing the development of awards winning creative campaigns

• Managed key licensing agreements

Marketing partnerships:

• With leading brands including Disney, Porsche, Coca Cola, McDonalds, Nickelodeon, Comedy Central/ South Park, Australian Rugby League, Sony Group

RESULTS:

P&L

• Undisputed market leadership

• 70% market share

• Annual sales exceeding U$120M

Awards:

• Winner – Bronze Lion Award – Cannes International Advertising Festival, 2000

• Winner – Best Marketing Campaign Interactive – Australian Visual Software Distributors Association (AVSDA) Awards, 2000

• Winner – 3 Folio: Awards (Print), 2000