HOW

Enhanced Client Value Proposition:

• Retooled (talent & service solutions) Edelman Hong Kong to a global strategy and C-suite advisory consultancy for Chinese tech clients looking for global GTM counsel

• Digitized corporate tech communications

• Integrated consumer, social and digital solutions

Comms & C-suite advisory:

• Global strategy for Tencent & ZTE

• Regional strategy for Starbucks, Rosewood Hotels

Talent retool:

• Added corporate tech, content and digital specialists

RESULTS

P&L:

• Doubled tech & consumer practice revenue

• Doubled profit margins

Network:

• Lead new business wins of Tencent (Global), ZTE (Global), Rosewood Hotels (Regional), IKEA, Pernod Ricard, LinkedIn, Yahoo

• APAC regional lead for Starbucks, Xbox